plug news.


PLUG EVENT: A yummy media event took place yesterday at the scrumptious Sift Cafe in Central. Our client was Maggie & Flynn and the event was in honor of their Spring/Summer 2014 collection. Maggie & Flynn, an online kidswear boutique, is the perfect destination for style-savvy parents. Stock comes from all parts of the globe and the product speaks for itself. From mini Melissa’s, to adorable swim wear, this is a one stop destination for all things kids-fashion. Chatting over cupcakes and tea, the media got a first hand glimpse at the amazingness that is Maggie & Flynn. With 1-2 day delivery in Hong Kong, it’s the perfect destination for busy parents in Asia. Whether you’re a Mum, Dad, Aunt, Uncle, Grandparent, sibling or friend, Maggie & Flynn have just what you’re looking for. And on that note, I think we need more babies in the Plug office…. www.maggieandflynn.com



MEDIA EVENT: First post for the year and another memorable Plug event to get the ball rolling! Friday morning saw Plug and the team behind 2XU, invite Hong Kong’s media to beat the January blues with a spin session at state-of-the-art fitness studio, XYZ. The collaboration between Australia’s leading high performance athletic apparel brand and Hong Kong’s premier indoor cycling studio was in a bid to showcase the benefits of 2XUs compression gear. Donning 2XUs best-selling coloured compression tights, the media put their pedals to the metal, and experienced first hand what all the fuss is about. The perfect way to start a working Friday and a cracking way to start a weekend – sans sore legs! For more information on 2XU and XYZ, check out these links: www.youarexyz.com www.2xu.com  



The Entertainer kicked off the festive season with the launch of its incredible ‘Buy One Get One Free’ app in Hong Kong. The launch party was held in Hong Kong last Thursday night at the smoldering Gold by Harlan Goldstein in bustling Lan Kwai Fung. The international Dubai-based brand has launch its state of the art app in Hong Kong offering phenomenal savings for the city’s top dining establishments, spas, leisure and entertainment venues. In celebration of this, the Entertainer is offering a massive 40% off its normal price for a limited time only. Its well worth the effort, we are loving it here in the Plug office! For more information on the product please visit www.theentertainerasia.com Another successful event for us here at Plug, and there is lots more to come around the corner! What a year it has been! More to come….



Media Event: Today, luxury fashion house Ports 1961, showcased its new Spring / Summer 2014 collection in an exclusive preview for media at ArtisTree in Hong Kong. Ports 1961 put on a fantastic show with all guests praising the event. Taking on a less traditional approach, invitees were able to view the collection by wandering through a sea of made up mannequins. The effect was different from traditional fashion viewings and allowed observers to really get a feel for the clothes. Ports representatives were on hand as well to give first hand run downs of the collection. A truly great experience for Plug to be apart of – and a great turn out from the Hong Kong media! Looking forward to seeing what comes next from the chic fashion house.



NEW TEAM: A big hello and welcome to our latest Plug team members – Kathy & Ching. Kathy joined the team in September as an account executive on the Chinese media side and will be working across all of our accounts. Kathy came to us from Sing Pao Daily where she worked as a translator. In her spare time Kathy enjoys hiking and watching movies! This new team member spent a year and a half living in France (Lucky thing!) and is now fluent in the language! A tri-lingual specialist!   Ching has joined us this week, coming from another PR agency where he worked for the past year and a half. In his spare time, Ching enjoys going to the cinema and having a drink (or two) with the lads! A bit of a sporting enthusiast as well, Ching has lots of hidden talents playing various sports such as basketball, rugby, high jump and fencing!   A historical event for Plug as well, with Ching being the first male to join the Plug team! Welcome to both! Exciting things ahead…



NEW BUSINESS: Another client to add to the ever-growing Plug database – the crème de la crème of corporate art leasing, Art Lease. Art Lease specialises in selecting art to suit and enhance corporate spaces. If you have walls to fill or spaces to pack, Art Lease at the ones for the job. Over the past decade the business has developed a reputation as a leading art leasing business and has expanded its access to an extensive portfolio of fine art including paintings, limited edition prints, photographs and sculptures created by recognised local, mainland Chinese and international artists. Art Lease has certainly added a touch of culture to the Plug enterprise and we are excited to welcome them to the team! www.art-lease.com  



NEW BUSINESS: We are thrilled to introduce one of our new clients, lifestyle offer extraordinaire, The Entertainer. Recently landing in Hong Kong, this international Dubai-based company offers users a portfolio of ‘buy one get one free’ incentive vouchers from the city’s most exclusive dining, leisure, wellness and entertainment venues. Customers can decide to purchase either the mobile package of offers for the app or the book depending on their preference, as each will contain 975 identical incentives.  Holidays, dinners, spa weekends and hotel deals are all on offer and we cannot wait to get our monies worth! For more information visit http://www.theentertainerasia.com/hongkong Welcome to the team! Its great to have you on board.



  CELEBRATION: September is a month of celebrations for Hong Kong’s favourite eco-chic furniture boutique TREE – with the stylish home furnishings boutique turning eight this year. Plug couldn’t be more thrilled to be apart of such a milestone. From a humble seed to a household name TREE first sprouted in 2005 to bring Hong Kong contemporary and environmentally conscious furnishings. Its first boutique opened on Horizon Plaza’s 17th floor. In 2006, TREE opened its second boutique in stylish Soho’s Elgin Street and soon after, TREE migrated its Horizon Plaza home upwards, to take on its beautiful 25,000 square foot loft on 28th floor. This beautiful, airy showroom is TREE’s flagship and the heart of the brand today. To this day, TREE’s ethos and commitment remains the same – to offer reclaimed, recycled and re-loved furniture, from the heart and we cant wait to see what they come up with next! From the team at PLUG, we love helping you extend your eco-story. Here’s to another great year ahead! http://www.tree.com.hk



PLUG EVENT: Friday 27th September saw the PLUG team collaborating with respected Australian wine writer, winemaker and senior wine competition judge, James Halliday. The collaboration was in celebration of James Halliday’s pairing with Australian wine brand, Hardy’s. The duo were in town to launch Hardy’s new luxury sub-brand, Heritage Reserve Bin (HRB). To celebrate the launch, PLUG gathered Hong Kong’s most prestigious food and beverage writers, for a luncheon at the Wooloomoloo Steakhouse in Wan Chai. With a sensational view of Victoria harbor as a backdrop, guests were given an in-depth insight on current Australian wine trends, popular Australian wine regions and varietals, and how James Halliday himself rates the wines featured in the James Halliday Australian Wine Companion books. Great food, great wine and great company! A perfect way to finish off another busy week here in Hong Kong.



MEDIA EVENT: Last week we teamed up with leading sportswear brand, 2XU, to launch their new Coloured Compression collection in Hong Kong. 2XU, Australia’s leading high-performance athletic apparel brand has evolved its acclaimed compression collection yet again; this time bringing a vibrant injection of colour to its best selling tights, compression shorts, plus an all new collection of base tops for women. Along with a handful of Hong Kong’s most prestigious writers, the Plug team was fortunate enough to put the product to the test – with everyone getting a full kit out at the 2XU showroom… Armed and enthused by our new gear, we were then taken on an exhilarating 6km night run through the Hong Kong hills. Lead by 2XU Ambassadors and fitness gurus Ying and Rachel Jacqueline, we got to test out first hand these amazing products. Whether you’re an amateur fitness fiend or a professional athlete or simply want to add a pop of colour to your wardrobe, these products will set you apart! For more information on the benefits of compression, check out 2XU website www.2xuhk.com 

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