plug news.


PLUG EVENT: On Monday 6th October, PLUG was proud to present the hugely successful media launch event for brand new Hong Kong company, ETEAQ – eco mobile and tablet accessories with a unique natural story that was introduced by none other than TREE, ETEAQ’s exclusive retail partner. Launching ETEAQ’s debut ‘Pure Collection’, guests were guided through various stations where they learned the story of the re-worked and re-loved eco teak wood used to make ETEAQ’s stunning pieces. Co-Founder and CEO, Bas Fransen, then introduced the incredible Tree Tracker program, developed by ETEAQ with Google Earth, which allows you to track the tree (using a unique serial number beautifully engraved on your product) that you automatically adopt when you purchase a product!



NEW CLIENT: As the number of Hong Kong’s health-conscious enthusiasts increases day-by-day, Plug is very pleased to announce that we will be handling public relations for the popular US brand with decades of experience in creating high quality natural health supplements, Nature’s Bounty. With 400 employees whose sole job is to source the finest ingredients across the world, as well as an additional 300 scientific researchers who quality and sense check products every step of the journey, Nature’s Bounty prides itself on its impressive portfolio and reputation. http://www.naturesbounty.com.hk



In The News: Our very own Managing Director, Lara Jefferies, gets a write up in Hong Kong’s Marketing Interactive Online! Click here to see the full article! Go Team Plug! http://www.marketing-interactive.com/plugging-gaps-in-pr/



PLUG EVENT: Top notch sporting apparel calls for a top notch event! In honour of their 5 years in Hong Kong, leading sportswear apparel brand, 2XU, celebrated in style with a not to be missed evening event held at Azure Bar in LKF Hong Kong. Founded and based in Melbourne, Australia, 2XU is fast becoming the most technical sports brand in the world.  Designed and tested in consultation with industry experts, all garments employ intelligent physiological design, cutting edge performance fabrics and construction.  The premium Australian brand is now stocked in multiple countries around the world. Fitness fans and Hong Kong’s key media, gathered to honour the brands 5 fit, fast and fabulous years in Hong Kong and were first hand to see the presentation of the 2XU Compression Gold Tights – A limited edition to Hong Kong mark the occasion!  Another great mid week event for Plug & friends. www.2XU.com



PLUG EVENT: From fashion to Art, this week we introduced Hong Kong to the Nock Art Foundation. A unique exhibition held at the Pao Galleries, the works of globally renowned New Zealand painter Euan Macleod and Australian painter Peter Godwin were the focus of the exhibition. The showcase revealed original works created during the artists’ journeys through China and Hong Kong in 2012 and 2013, taken with the founder of The Nock Art Foundation, leading Hong Kong financier and art collector Michael Nock. Surrounded by influential works of art and with the opportunity to chat with the artists themselves, there was no better way for Hong Kong media to get its cultural kick. A great event to see us into the month of April! www.art-lease.com



PLUG EVENT: Iconic fashion brand PORTS 1961, debuts its Fall Winter 2014 Menswear & Womenswear to Hong Kong media. The Space in Sheung Wan set the scene for our guests, with the tailored, clean and sporty silhouettes displayed in timeless PORTS style. Fresh off the runway from Milan, Plugs media friends got the first glimpse of fashions to come – staying true to what PORTS has become known for, the presentation was cutting-edge and bold whilst maintaining its sensuality and simplicity. With sounds from DJ EVE, this was the perfect Friday afternoon event to see us into our weekend! www.ports1961.com



PLUG EVENT: A balmy night in Hong Kong calls for a rooftop party and what better way to kick off the summer season than with a fabulously British Secret Garden Party! Launching Jack Wills’ latest summer collection, Plug, along with Hong Kong’s key titles, celebrated the warmer weather with a preview of the British brands colourful Summer collection! Surrounded by all things British, guests were treated to fish n chips and a refreshing cup of Pimms on the rooftop of The Pawn in Wan Chai. New prints, lightweight knitwear, colourful chinos and holiday-ready pieces in a multitude of tones, the British brand creates effortless looks, perfect for summer in the city or afternoons at the beach. A fabulous event to kick off our summer season of events! www.jackwills.com



PLUG EVENT: A gloomy Thursday afternoon in Hong Kong called for an event to awaken the senses. French botanical hair care company PHYTO, along with the team at Plug,  launched their range of blow dry musts haves and their new innovative PHYTOLAQUE!  Held at the luxe, and very fitting, Air Play blow dry bar in Central Hong Kong, the media were invited to get the exclusive PHYTO experience. Washed and blow dried and then finished off with a selected Air Play hair style, it was a lovely way to spend a Thursday afternoon. Of course there were macaroons and champagne. Only fitting for the French specialists in botanical beauty! For more details http://www.phyto.asia/en/hk http://www.airplaybar.com



PLUG EVENT: Last night we kicked up our heels and celebrated in North African style with an event to mark the launch of Nespresso’s latest addition the Grand Cru collection – Bukeela ka Ethiopia. This new Grand Cru brings a new element of sensory surprise – the blend gives off a distinctive and delicately fresh floral aroma, with delicious notes of jasmine, white lily, bergamot and orange blossom – a taste of Ethiopia in your coffee cup. The event was a huge success with guests participating in an African dance and music routine whilst being treated to a delicious spread of North African cuisine. The pictures don’t do the event justice, with all attendees getting to their feet and taking part in the musical festivities. What a perfect way to commence our week!  Happy Monday readers!   www.nespresso.com

WE CHECK IN WITH ONE OF THE ORIGINAL PLUG GIRLS, KIM! AFTER AN ENVIABLE YEAR OF TRAVELING, SHE HAS RETURNED TO HER OLD STOMPING GROUND… How does it feel to be back? Overall, it’s great to be back. I adore the PLUG vibe, and it’s even more fun now that the team is so much bigger (it’s grown by 300% in the year I’ve been gone!). We’ve added some really cool clients to our already awesome client list, and I’m looking forward to a year of crazy, fun events.   Of course, I still have wanderlust, and at the back of my mind I’m potting how I can make the most of my leave to continue to see as much of the world as I can! More accurately, eat as many different cuisines as I can!   What’s changed the most at the Plug office? What’s crazy is how familiar it all feels, but it’s definitely different. The biggest change is the team – just as awesome, but 3 times as many people! And we have a token boy now, which is fantastic. We also appear to be breeding stock for our various clients – every time I turn around we have several more boxes of awesome products that I want to spend my hard earned salary on! It’s the only downside to the job …   How did you spend your time away? My goal was to spend quality time with as many relatives and close friends that I could afford to (financially and time wise!). I drove down a large chunk of the east coast of Australia; had my wedding in Malaysia; visited LA, SF and NYC in the US; and then settled down in Oxford with my Dad for 5 months. From there, my husband (that still feels weird!) and I travelled around the UK and Europe visiting various friends and family. We were also involved in three very cool destination weddings – Montenegro (for Mama Plug!), Tuscany and Highclere Castle (otherwise known as Downton Abbey!).   Highlight of your trip? Hands down, Sweden. I have a close friend who invited us there to visit him and his family, and they really made our trip memorable. His parents were incredibly hospitable, invited us to their summer house in the Swedish Archipelagoes, cooked traditional Swedish meals for us, even taught us Swedish drinking songs!   What are you most looking forward to in 2014? I’ve made two New Year’s resolutions, which I’m looking forward to keeping! The first is to explore my creative side, because I’d love to be artistically talented and I’m really really not. I’ve asked a friend to give me weekly art classes, which I’m loving.   My second resolution is to get back into yoga, with the goal of being able to teach. I am certified to teach yoga already, but my practice has been so patchy in the past 10 years that I really don’t feel confident. OH, and I really want to be able to do a handstand, so that’s what I’m excited about.   Incase it’s not obvious, I’m a reasonably excitable person, so I think I’m looking forward to whatever 2014 has to offer :)

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