plug news.


NEW CLIENT: Plug is thrilled to announce that we are now working with Rafferty’s Garden, Australia’s premium brand of all-natural baby food.

The brand of cereals, smoothies, rusks, meals and snacks was developed to provide nutritious, preservative-free food for babies as young as four months, which mirrors wholesome home cooking. Packing quality fruit and vegetables into every dish, the Rafferty’s Garden pouches are bursting with delicious goodness for little foodies.

http://www.raffertysgarden.hk



PLUG EVENT: Nespresso launches their new Spring Limited Edition Grands Crus coffees from two exotic regions – Lake Kivu of Rwanda and Chipas of Mexico. To celebrate this, PLUG PR invited media to a decadent lunch at Popsy Modern Kitchen, where they indulged in a coffee-infused menu and a gourmet coffee tasting led by the Coffee Ambassador of Nespresso Hong Kong.

The venue was beautifully decorated in a floral theme that resembled the two new Grand Cru designs, and a gallery zone was displayed to tell the unique story behind each coffee community. Inspired by the different cultures of Rwanda and Mexico, PLUG PR also created a colouring book for this launch exclusively for Nespresso Club Members where they can escape the hustle and bustle of everyday life and be transported to the heart of these communities behind their cup of Nespresso.

https://www.nespresso.com/hk/en/home




NEW CLIENT: Plug is excited to announce that we are now working with Klook Travel (Klook), Asia’s leading platform for booking attractions and travel activities.

Featured as #1 on Apple App Store’s Best New Apps in 14 countries across Asia, Klook curates amazing travel experiences at exclusively discounted prices. From adventure thrills at Universal Studios Osaka, one-of-a-kind experiences like shipwreck diving in Bali, to gourmet dining onboard Singapore’ cable car, customers can now skip the queue and discover Asia’s best experiences with ease.

To book your next travel adventure, visit http://klook.com or download the Klook Mobile App from the Apple App Store or Google Play.




PLUG NEWS: Plug is excited to share that we received great recognition for our hard work at Marketing Magazine’s 2015 PR Awards! Following last year’s success (where we received five awards) this year we took home FOUR trophies – two golds, one silver, and one bronze. Plug won gold for for “Best Luxury PR Campaign” for luxury real estate firm Habitat Property as well as “New Business Team.” Plug’s Nespresso Morning Coffee campaign was honoured with a silver award for “Most Creative PR Stunt.” Bronze for “Best Launch/Relaunch” was awarded to Plug’s launch campaign for Hong Kong storage solution company Spacebox.

Thank you to all of our clients and to our media friends for your outstanding support!

Plug placed in four categories as follows:

・Best New Business Team – Plug PR (Gold)

・Best Luxury PR Campaign – Habitat Property (Gold)

・Most Creative PR Stunt – Nespresso (Silver)

・Best Launch/Relaunch – Spacebox (Bronze)

Full list of winners: http://www.marketing-interactive.com/pr-awards/hk/winners/




PLUG NEWS: We are thrilled to announce that following our success at last year’s PR Awards, Plug is a finalist in FIVE categories for this year’s Marketing Magazine PR Awards!

Our hard work is being recognized in the following five categories:

- Best Launch/Relaunch

- Best PR Campaign – Luxury

- Most Creative PR Stunt

- Most Effective PR Campaign

- Best New Business Team

A heartfelt thank you to our wonderful clients and media friends who have been so supportive of us, and of course to Marketing Magazine for the nominations! http://www.marketing-interactive.com/pr-awards/hk/



Plug PR is excited to announce that premium coconut lifestyle brand Jax Coco has launched a new addition to their existing range of mighty coconut goodies with the launch of Toasted Coconut Chips. Made from the nutritious flesh of hand-cut, premium coconuts and slowly toasted to perfection, the chips will join Jax Coconut Water, Jax Kidz and Jax Coco Extra Virgin Centrifuged Coconut Oil (EVCCO), making up the Jax family.

Naturally delicious, Jax Coconut Chips are the perfect snack to give you a burst of energy, helping you get through any day. Available in three flavours – Sea Salt, Wasabi and Chilli & Lime, these coconut chips are portable, delicious and truly satisfying!

Lightly toasted, Jax Coco chips are 100% vegan, gluten free, trans fat free and non-GMO. Versatile and naturally sweet with coconut sugar, they can be eaten straight out of the bag or tossed into your homemade salad! What’s more, they contain no preservatives, artificial colours or flavouring, making them a smart choice for school lunch boxes. Available from Citi Store, Green Common and store.jaxcoco.com.




Fabulously British fashion brand, Jack Wills, opened the doors to its latest store in Hong Kong on Tuesday 1st September.

Located at the highly anticipated YOHO Mall in Yuen Long, this is the fifth store opening for the brand in Hong Kong, joining stores in the Leighton Centre, Harbour City, Festival Walk and New Town Plaza. Jack Wills YOHO Mall store launches with the Autumn 2015 collection including womenswear and menswear.
Spanning 3000 square feet of retail space, the new store is the latest addition to the brand’s growing portfolio of 81 international locations, spanning across Asia, Middle East, UK and USA.

In characteristic Jack Wills style the décor is inspired by British heritage, featuring a replica of the iconic No. 10 Downing Street door as well as a statement floor hand painted with the Union Jack flag, along with vintage British chesterfield sofas, leather armchairs and patterned rugs. Carefully curated memorabilia evokes the brand’s UK roots with pictures and paraphernalia adorning the walls of the store.

To celebrate the opening of the YOHO Mall store, Jack Wills is launching a promotion for the autumn season. Fashion fans can get their hands on a free Jack Wills YOHO Tee by visiting the new store and posting a selfie in front of the Downing Street door – so pop in and get snapping while stocks last!




NEW CLIENT: Plug is very excited to announce that we will be handling public relations for Hong Kong’s first ever Nikkei restaurant, El Mercado.

Founded by Bart Szyniec, former Restaurant Manager at Aqua Restaurant Group, El Mercado serves up mouth-watering Nikkei dishes, which infuse traditional Peruvian delights with Japanese flavours and techniques. El Mercado, which is Spanish for “The Market”, takes its design inspiration from Peru’s marketplaces and Lima’s vibrant cantinas. The restaurant seats 54 in a relaxed and inviting setting where friends and family can meet up to enjoy great tasting dishes.

Nikkei originated as a homemade cuisine, masterminded by Japanese immigrants trying to recreate dishes they ate back home, and is now evolving into a new genre. This new cuisine, whilst not yet strictly defined (some Nikkei food is Peruvian with Japanese influences, while some is Japanese with Peruvian influences) has been gaining much international recognition in culinary hubs from Lima, to London, to Hong Kong and beyond.

For more exciting updates, please visit their Facebook page: http://facebook.com/ElMercadoHK



NEW CLIENT: Plug PR is pleased to announce that we have just signed on VS Media, a next generation media company that connects Asia’s most influential content creators to the world’s biggest brands.

The first locally-driven content creation service that specialises in brand and influencer partnerships, VS Media counts YouTube sensation HayHay, beauty vloggers Katy Cheung and Water Fish and actress Coffee amongst its stable of online talent, and also has access to global and regional influencers from the US, Greater China and Taiwan. The service will revolutionise Hong Kong’s media industry: driving collaborations between content creators and companies to generate fresh, engaging content that meets the marketing needs of brands while staying relevant for today’s audiences. Stay tuned for their official launch in August!

www.vs-media.com



PLUG EVENT: The team at Nespresso and Plug PR joined together to bring to life Nespresso’s ‘Morning coffee ritual’, with an emphasis on the Lungo and Intenso ranges, allowing people to enjoy coffee with milk for that perfect morning coffee experience.

For the first time ever, Nespresso sent a branded coffee truck to tour around the Hong Kong media houses, delivering its gourmet coffee experience straight to their door step. Along with some relaxing music in the background, and coffee specialists explaining the different types of grand cru’s, the thirsty journalists were able to drink their favourite types of coffee, ranging from espresso to mocha to iced coffee, to liven up their morning.

https://www.nespresso.com/hk/en/home 

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