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2XU Causeway Bay StoreHong Kong has a healthy obsession for wellness and fitness. It’s also known for incredible retail experiences. Here at PLUG, we’re always up for trying the latest fitness trend or indulging in a spot of retail therapy. That’s why we’re thrilled to be supporting leading high-performance sports apparel brand, 2XU, launch its first flagship store in Hong Kong.

Situated in the heart of Causeway Bay, at 77 Leighton Road, the new 930 square foot store soft opened on 7th April. The city’s savvy athletes and fitness enthusiasts now have a new one-stop shopping experience to satiate their workout needs. The opening was celebrated by 2XU fans and support is already flooding in from media, including Men’s Uno, Hong Kong Madame and JET.

PLUG is incredibly proud to be 2XU’s PR agency of choice for the fourth consecutive year. We’ve been by their side as the brand’s retail footprint has expanded right across Hong Kong, supporting 2XU’s retail initiatives at stores that include Gigasports and SOGO. Congratulations to the team at 2XU, see you at the counter soon!

To celebrate all things art, Plug PR helped French prestige champagne house Perrier-Jouët unveil the Garden of Wonder, a series of whimsical, artistic and immersive experiences in the heart of Admiralty.

We gathered Hong Kong’s most influential journalists and glamorous influencers for an evening of whimsical delights and a glass or two of Perrier-Jouët’s new Blanc de Blancs champagne. Guests were immersed in French digital artist Miguel Chevalier’s mesmerising video installation and took inspiration from the beautiful space.

The city’s influencers shared their Garden of Wonder experience with tens of thousands of followers across the city. Check out posts from @Hana Tam, @elleiconlee, @sadelle and @foodandtravelhk.

The champagne oasis at Pacific Place and The Conrad Poolside will be open daily, 12pm – 8.30pm, until 26th March. Champagne ‘Happy Hours’ will run daily from 5pm – 7pm with ‘Surprise Champagne Hours’ announced on Facebook _@PacificPlaceHK.

Hope to see you there.

Plug client logos

A quarter of the year has passed already?! We’re consoling ourselves by celebrating renewed relationships with some of our favourite clients. This quarter, we’re delighted to continue working with Bonpoint, Flight Centre, Invisible Kitchen, kikki.K, Nespresso, San Pellegrino, and TREE.  

TREE and Nespresso are two brands that hold a special place in our hearts at Plug. We’ve worked with them both since 2011. Together, we’ve won awards, increased sales, delivered incredible stories, hosted memorable events and built cherished professional relationships. Here’s to another six years!  

Since 2014, we’ve helped Flight Centre inspire wanderlust across Hong Kong with exhilarating travel stories. In the two years we’ve been working with San Pellegrino, we’ve helped celebrate the city’s culinary talents through the San Pellegrino Young Chef competition, and much much more. Speaking of culinary, if you’re a foodie, you need to try Invisible Kitchen, join us at our Pop Up Picnic in the Park next weekend on Sunday 26th March – a fab way to spend British Mother’s Day. We’ll be toasting to another year as the Invisible Kitchen PR agency.  

At Plug, we’re huge fans of mummy and baby fashion and we’re a tiny bit obsessed with children’s French couture house Bonpoint. We have been their PR partner for two years running and we’re looking forward to sharing another year of refined children’s fashion and accessories with Hong Kong media and influencers.  

Our favourite Italian children’s shoe brand Gusella continues to delight little people in Hong Kong and beyond. We are delighted that they have picked Plug again for the second year running to introduce their divine handmade Milanese shoes to HK celebrities, influencers and the city’s most prestigious media.   How do we get so much done? We’re organized, thanks to kikki.K. And we thank them for renewing our relationship this quarter – we love looking after their PR needs and their local HK social media channels. It’s a worthy excuse to pour through their gorgeous new products and attend all their fab workshops.

PLUG EVENT: Throughout the month of August, Plug client kikki.K is hosting a #‎DeskGoals‬ campaign in-store and on Instagram.

Working with two beloved Hong Kong influencers, @samishome and @tinawzq to show how beautiful a work-space can be, kikki.K is now inviting Hong Kongers to visit the City Plaza store to style their #‎DeskGoals‬ desk and showcase what their dream kikki.K-inspired desk would look like. Then, by simply sharing a picture of their #‎DeskGoals‬ on Instagram and tagging @kikki.K_hk and #‎DeskGoals‬ and #kikki.K Hong Kong, entrants could win three kikki.K items each. To inspire creativity, kikki.K will also gift a special greeting card to every participant; as in life, it’s also the taking part that counts!

kikki.K #DeskGoals campaign

RETURNED CLIENT: Kasa, Hong Kong’s cool and contemporary Cantonese restaurant, joined together with Plug PR again following the successful launch of its first establishment in Wanchai in August 2015. With its second branch in the heart of Central, Kasa Central introduces a unique, vegetable-forward concept to Hong Kong – focusing on creatively highlighting vegetables or plant-based ingredients with wholesome Chinese flavours to bring a new perspective on healthy eating to HK diners.

The new branch focuses on a healthy grab-and-go option to promote their own definition of a healthy diet by curating a vegetable-centric menu that caters to the modern day Hong Kong consumer. Working with different complex textures and flavours of a wide variety of vegetables as well as using selected lean meats and healthy carbs, Kasa Central offers a wholesome menu motivated by the idea of a balanced diet, whilst incorporating a uniquely modern twist to traditional Cantonese flavours.

PLUG EVENT: Plug teamed up with Carousell to celebrate its official launch in Hong Kong by curating the three-day Carousell Mobile Marketplace last week.

Hong Kongers got to experience the thrill of discovering new and pre-loved items on the mobile classifieds app as well as a chance to play and win Carousell merchandise exclusive to Hong Kong. The red kombi van housed some of Carousell’s featured sellers and a range of popular items from the marketplace. Hong Kong’s renowned illustrator Plastic Thing also joined The Carousell Mobile Marketplace to showcase her collection of merchandise.

Carousell is free to use, and is available on the Apple App Store and Google Play Store. There’s also a desktop version available at

PLUG EVENT: To coincide with the announcement of the regional semifinalists of the S.Pellegrino Young Chef 2016 competition, Plug and Sanpellegrino invited three of Hong Kong’s most prestigious chefs to offer their expert insight at an intimate roundtable event for foodie and lifestyle media.
S.Pellegrino Young Chef 2016 offers young, talented chefs just the opportunity they’re looking for. The program was created by S.Pellegrino to reaffirm its commitment to the promotion of emerging talents and to enhancing and diffusing fine dining culture throughout the world.

Renowned Hong Kong-based chefs Vicky Lau from Tate Dining Room & Bar, Alvin Leung from Bo Innovation and Umberto BOMBANA from 8½ Otto e Mezzo BOMBANA shared their views on upcoming talent in the region and how the contest generates valuable worldwide exposure for young chefs. Vicky Lau is on the North East Asia regional jury for the S.Pellegrino Young Chef 2016 competition, while Alvin Leung and Umberto BOMBANA are on the South East Asia regional jury.

Keep up with the S.Pellegrino Young Chef competition at

PLUG EVENT: The Invisible Kitchen team and Plug PR joined forces earlier this week to launch the new Invisible Kitchen gourmet buffet menus, with a media cooking event that gave key journalists an exclusive look at what goes on behind the scenes at the kitchen of one of Hong Kong’s top gourmet catering companies.

Media were invited for a preview of Invisible Kitchen’s new Gourmet Buffet Catering Menu with delicious canapés to nibble, followed by a cooking workshop guided by Executive Chef Tom Burney himself. Media were treated to a showcase of Invisible Kitchen’s unique in-house smoking and dehydrating techniques, and were invited to taste the signature smoked panacotta among other key Invisible Kitchen custom canapés.

PLUG EVENT: The Plug PR team joined up with Sanpellegrino, the official water sponsor of Taste of Hong Kong, last week to launch its ‘The Life Deliziosa’ campaign, with on-site activities celebrating Sparkling Fruit Beverages.

‘The Life Deliziosa’ is themed around celebrating the delicious moments that life has to offer, and the vibrant Sanpellegrino stand at the inaugural Taste of Hong Kong festival brought the summer pleasure of al fresco dining to life for both key foodie media and consumers.

Visitors were whisked away to sunny southern Italy with fun games at a mini Bocce ball court, and an Instagram competition to win a vintage bike.

After a two-way pitch, Plug is excited to be appointed as the Hong Kong PR agency for global Swedish design brand, kikki.K. With over 80 stores across Australia, New Zealand, Singapore and London (just to name a few!) and two stores here in Hong Kong, located in Times Square and Harbour City, kikki.K has been expanding rapidly. Plug is excited to learn all about kikki.K’s rich 15 years experience, arming consumer with practical and inspiring organisation tools, helping them to save time and energy so they can focus on what really matters- the freedom to reflect, create, dream … then do.

Plug is delighted to join​ hands with kikki.K to inspire and support people around the world to live the​ best life every day. Afterall, an organised life is a happy life!

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