plug news.

It’s time for us to fully embrace the benefits of a good night’s sleep. Dream away an evening between the sheets and wake up feeling refreshed and ready to take on your day with kikki.K’s latest homewares collection, More Sleep Please.

While sleep is vital to our wellbeing, many Hong Kongers and people all over the world fall short of the recommended hours needed to perform and feel at our best. With beautiful homewares and self-care products in a calming colour palette of blue hues, tonal whites and pops of gold, kikki.K’s More Sleep Please is carefully designed to equip you with the tools needed to wind down, get better quality shut-eye and live well the next day.

Make the time to get more restful sleep and experience the More Sleep Please Collection in kikki.K stores all over Hong Kong, as well as online at

For more inspiration: Follow @kikki.K_HK on Instagram or @kikki.KHongKong on Facebook.

Forget the likes, love yourself! From selfie to reality, your favourite filter effects bottled.

Imagine if you could take all of the positive elements of how you look and feel with a social media filter, that feature-enhancing, share-inducing, confidence-boosting love mentality… and turn it right in to reality…? Well now you can, because Charlotte Tilbury – the world’s number one makeup artist – has blended the uniquely transformative power of technology with her archive of makeup artistry techniques, to create a revolutionary range of everyday Beauty Filters for the face.

Seen earlier this week on the Met Gala 2018 red carpet, celebrities looked mesmerising as they debuted Charlotte’s brand-new collection, BEAUTY FILTERS, which gives women the brightest eyes, the prettiest youth glow and the loveliest lips of their life!! Inspired by technology and brought to life using the best formulas, the best colours and the best artistry techniques, these real-life beauty filters put the sparkle-back-in-the-eyes, lift the cheekbones, and create the illusion of more pillow-y lips, just like your favourite media filter! The Beauty Filters collection is real-life beauty filters that give the appearance of enhancing, perfecting, lifting, and blurring where you want it most…

Check out the collection on the Charlotte Tilbury website, at Lane Crawford ifc mall and Lane Crawford Canton Road. For brand information and global stockists, please visit


Coffee lovers are encouraged to recycle their used Nespresso capsules as part of the sustainability initiative.

We love this recent initiative from our client, Nespresso. Committed to sustainability every step of the way, Nespresso has launched a number of activations to encourage recycling and to raise awareness of the benefits of responsible consumption.

Sharing a common commitment, Nespresso Hong Kong continues its partnership with food rescue and assistance charity Food Angel. This year, Nespresso has pledged to make a monthly donation of vegetables to Food Angel to help those in need. Furthermore, the proceeds from every recycling bag (HK$0.5 each) sold to Club Members will also be donated to Food Angel. In addition, from now until 1st July 2018, Nespresso will provide one hot meal box to a beneficiary within Food Angel’s network when Club Members recycle a bag of 30 used capsules or more.

The Plug team are recycling our capsules and if you’d like to join the initiative, you can find more information via the Nespresso website.

@nespresso #nespresso


Recently we worked with CAMUS on the launch of its new cognac, the Borderies XO Family Reserve, an intensely aromatic blend crafted from eaux-de-vie exclusively from the family’s estate situated in the very heart of the Borderies.

This blend of rare eaux-de-vie with floral and fruity notes and incomparable roundness, is the culmination of a passionate quest of the CAMUS family. Over many years they have tried to incarnate the most perfect expression of the original Borderies terroir, where the history of cognac started nearly 500 years ago.

CAMUS Borderies XO Family Reserve is now available in Hong Kong and four other great cities around the world: Paris, Moscow, Tokyo, and Los Angeles.

You can pick up a bottle at these retailers:

Wai Shing Wine & Spirits

Kee Heung Wine Cellar

Wine ‘n’ Things

For more information, please visit @camuscognac or

International Stockholm watch & accessory brand TRIWA announce new styles

Closely following the launch of its flagship store in Plaza Hollywood, TRIWA has now arrived in Tsim Sha Tsui with the opening of a new pop-up in Mira Place 1. Open until October 26, 2018, the new TRIWA TST pop-up presents the brand’s iconic watch collection, the new summer styles and its brand-new sunglasses collection.

The sun is shining bright in Hong Kong and so are the latest sunglasses straight from TRIWA’s creative studio. The curated collection calls to mind the early spring sun hitting the city concrete, where dramatic light creates long shadows and beautiful contrasts between the light and dark.

Explore the latest styles from TRIWA at the new pop-up, visit the permanent TRIWA flagship store in Plaza Hollywood, or log on to for more information.


Check out TRIWA’s style on IG @triwa @triwahk

TRIWA, the Stockholm watch and accessory brand, has opened a flagship store at Plaza Hollywood, Diamond Hill! Fusing classic timepiece design with contemporary Scandinavian detailing, the TRIWA watch is the ultimate must-have style statement. Showcasing the new SS18 collection and some of the most sought after existing TRIWA designs, the HK flagship store marks the brand’s third ever international flagship after Stockholm and Tokyo.

Adding to this – the brand has also just popped up at Mira Place 1 in TST until October of this year!

Founded in 2007 by four friends; Harald, Ludvig, Tobias and Didrik, TRIWA stands for “Transforming the Industry of Watches”.

The founders created the brand in the hope of changing the way watches are usually associated with status and traditional clichés. A decade later, TRIWA has grown from the original four founders to a creative studio of thirty friends in Stockholm. Together, the team develops all of the TRIWA product designs while following the same motto they’ve had since day one; to only produce what they want to wear themselves.

Visit TRIWA to check out the newest styles for summer!


Charlotte Tilbury, the world-renowned makeup artist has just launched her brand-new beauty counters in Lane Crawford Canton Road, and Lane Crawford ifc mall! Charlotte took Hong Kong by storm over the last week, as she hosted celebratory events giving all her fans and followers the chance to immerse themselves in Charlotte Tilbury’s World of makeup magic, for the first time! In celebration of the launch and in addition to the counters now being officially open, Charlotte also launched two Beauty Wonderland pop-up spaces in Lane Crawford ifc mall and Harbour City, Ocean Terminal Lobby. Beauty lovers can experience the Beauty Wonderland in Lane Crawford ifc mall for the next couple of months and at Harbour City, Ocean Terminal Lobby until 6th May.

Lane Crawford ifc mall

Lane Crawford ifc mall has been transformed into Charlotte Tilbury’s Beauty Wonderland; a world of makeup magic and a beauty playground from 18-80, for all fans to come, explore and find their own signature Charlotte Tilbury look. Charlotte’s Beauty Wonderland features work from her archive, including incredible shoots with celebrities and superstar models, a Hot Lips club where everyone can find their dream celebrity lip, plus a giant Hot Lips sofa and oversized Hot Lips lipsticks for creating the perfect snappable and shareable moments! Fans can also discover how Charlotte’s 26+ years of makeup magic came to life and where it all began with her iconic backstage and red carpet skin secret – Charlotte’s Magic Cream. Loved by celebrities, editors, vloggers and supermodels all around the world, Charlotte’s Magic Cream is her secret to magic skin!

Harbour City

At Harbour City, Charlotte has taken over Ocean Terminal Lobby to bring her Beauty Wonderland to life during the Golden Week until Sunday 6th May. The Beauty Wonderland showcases Charlotte’s brand-new 10 Looks wardrobe, including The Radiant Beauty, which is exclusive to the region in partnership with Lane Crawford.

Fans can find their perfect skin solutions at Charlotte’s Magic Skin Clinic from hydrating and soothing, to brightening and smoothing, when they explore her award-winning skincare products. Also in the Beauty Wonderland is the ultimate Hot Lips club showcasing the full lip collection from her celebrity Hot Lips collaboration to Hollywood Lips and Matte Revolution. With reds from brilliantly bold to rich and sultry, pop pinks and punchy corals there is a lip shade and texture to suit every woman.

Beauty fans can discover Charlotte’s backstage and red carpet beauty tips and tricks for themselves with a one-on-one makeover, enjoy a masterclass with friends, or just immerse themselves in Charlotte’s glamorous world of skincare and makeup.

Check out the full range of Charlotte Tilbury products here!

Are you a fiend for that morning coffee fix? If so, you’re in luck as Nespresso is taking to the streets of HK with a mission to fill your morning with a much needed free coffee.

  From Friday, 13th to Monday, 23rd April 2018, the Nespresso Morning Coffee Truck will circulate throughout Hong Kong on a 10-day journey, stopping at a different location each day*. Keep an eye on the Nespresso website for details on exact dates for each location. At each stop, customers can enjoy a complimentary Nespresso coffee by participating in a fun morning coffee ritual experience. Capture your best and most energetic “good morning” moment with Nespresso at the truck’s photo station – when you click “submit” for your photo to be shared, your gourmet coffee will be brewed instantly and served to you within seconds. As you savour your morning coffee to-go, your photo will be sent to your phone to be shared as you wish. Visitors to the Nespresso Morning Coffee Truck will also get the chance to win a Lattissima One machine from 13th to 23rd April 2018 (Except 16 April) by entering the Nespresso Hong Kong photo competition on Facebook. Enter by commenting on the official Nespresso Facebook competition post your Nespresso Morning Coffee Truck photo and hashtags #Nespressohk and #NespressoMorning. Nespresso will pick 10 winners from the submissions based on the creativity and energy of their posts. Exact locations of each stop – keep an eye on the Nespresso website for updates on locations each day. CWB: Paterson Street Wanchai: Wanchai Computer Centre Central: Central Pier and Jubilee Street Quarry Bay: Hoi Kwong Street TST: Haiphong Road Mong Kok: Sai Yeung Choi Street South Kwun Tong: Tsun Yip Lane Kowloon Bay: Wang Tai Road Shatin: Pai Tau Village

Have you caught a sneak peek at the Yeezy Season 7 collection, fusing 2XU’s intelligent sportswear with Kanye West’s iconic style. We’re loving it and guess who else is!?

Expected to be released early in 2018, Kim Kardashian took to Instagram recently to give fans a first look at the range. In the photo, Kardashian is wearing scuba leggings, made from the same neoprene fabric featured throughout the 2XU wetsuit range. Other items developed by 2XU and Yeezy for the S7 collection include compression tights, tops, socks, jackets and shoes.

Driven by Kanye’s vision to create a range that could transition seamlessly “from beach to bar”, the 2XU Calabasas pieces developed for the Yeezy S7 collection feature 2XU’s world class technical fabrics and design aesthetic with Yeezy’s trademark style.

West reached out to 2XU more than 12 months ago to collaborate on his Season 5 collection, and has since continued to work closely with the Australian sportswear brand on further product development for his Yeezy label. The association brings together the world’s most technically advanced sportswear brand and one of the world’s most talked about fashion labels. Watch this space!

PLUG Team photoThe team at PLUG is celebrating – we’re officially one of the best PR agencies in Hong Kong!

We’ve been nominated as PR Agency of the Year in Marketing’s annual Agency of the Year awards. The nomination is a huge achievement for our team, we are one of only five agencies listed as finalists for PR Agency of the Year.

Marketing’s Agency of the Year awards is hotly contested in Hong Kong, with more than 130 agencies across the city entering in the hope of being recognized as the best of the best. Once again, PLUG has been acknowledged as one of the best PR agencies in the city.

PLUG’s Managing Director, Lara Jefferies, shares her excitement, “I’m so proud of our incredible team, they deserve this acknowledgment. Congratulations to each and every one of our team members and thank you for your hard work. PLUG’s nomination comes in recognition of the incredible job you’ve done. Ours is a single-minded focus on success for our clients. It’s what we do and clients love it.”

We’d also like to thank our amazing clients for their ongoing support and partnerships. Lara says, “In 2016, almost 80% of PLUG’s new business was won by referral, existing client recommendations are our most dominant source of new business. Partnerships are in our DNA at PLUG, our core clients including TREE, TUMI & Nespresso have been with us for years. We work hard each and every day to ensure those relationships are maintained. Those brands feel like our brands, we take the success of our clients personally.”

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