PLUG Helps 2XU Launch First Flagship Store In Hong Kong

2XU Causeway Bay StoreHong Kong has a healthy obsession for wellness and fitness. It’s also known for incredible retail experiences. Here at PLUG, we’re always up for trying the latest fitness trend or indulging in a spot of retail therapy. That’s why we’re thrilled to be supporting leading high-performance sports apparel brand, 2XU, launch its first flagship store in Hong Kong.

Situated in the heart of Causeway Bay, at 77 Leighton Road, the new 930 square foot store soft opened on 7th April. The city’s savvy athletes and fitness enthusiasts now have a new one-stop shopping experience to satiate their workout needs. The opening was celebrated by 2XU fans and support is already flooding in from media, including Men’s Uno, Hong Kong Madame and JET.

PLUG is incredibly proud to be 2XU’s PR agency of choice for the fourth consecutive year. We’ve been by their side as the brand’s retail footprint has expanded right across Hong Kong, supporting 2XU’s retail initiatives at stores that include Gigasports and SOGO. Congratulations to the team at 2XU, see you at the counter soon!