case studies.

SUCCESS STORY: Sleep Naked

Sleep Naked is a luxury bedding brand from the UK, which supplies some of the world’s most exclusive hotels, as well as selling direct to consumers in China, Hong Kong, Singapore, UK and USA.

THE TASK:

To keep Sleep Naked top of mind for consumers and media.

PLUG IN ACTION:

PLUG created a series of campaigns to spark media and consumer interest. This included a humorous, HK-centric social media campaign featuring overworked professionals getting their shuteye in public. Photos were uploaded onto social media sites and shared.

THE RESULTS:

The campaigns have generated widespread noise both offline and online in English and Chinese media.

COVERAGE HIGHLIGHTS: (click to download PDF)