case studies.

SUCCESS STORY: Red Earth Cosmetics

THE TASK:

To communicate Red Earth’s new retail partnership with Sasa and launch their Spring/Summer 2008 Collection in Hong Kong, Taiwan, Singapore and Malaysia.

THE CHALLENGE:

Effectively execute events in four very different Asian markets, ensuring a consistent result.

PLUG IN ACTION:

PLUG created bespoke approaches for each market utilising local influential women to communicate the Red Earth story. In Hong Kong we partnered with key celebrities and in Singapore we worked with prominent socialites. In Malaysia and Taiwan popular models were used to deliver the brand messages.

THE RESULTS:

We exceeded all media KPIs, and Red Earth branding dominated all event coverage.