case studies.

SUCCESS STORY: OBE Organic

OBE Organic is Australia’s oldest, largest and most trustworthy producer of healthy, great-tasting organic beef that is certified to USDA standards.

THE TASK:

To increase exposure and brand recognition of OBE Organic Beef in the HK market. To encourage product trial and purchase.

THE CHALLENGE:

To communicate the OBE Organic point of difference and educate consumers about certified organic food.

PLUG IN ACTION:

PLUG collaborated with celebrity chef Christian Yang to create four HK-centric and easy-to-make OBE Organic meatball recipes. One recipe was created and delivered to media as a lunchbox desk trial.

THE RESULTS:

This enabled widespread media to sample the OBE Organic Beef difference resulting in 40+ pieces of print and online media coverage within just four months.

COVERAGE HIGHLIGHTS: (click to download PDF)