SUCCESS STORY: OBE Organic
OBE Organic is Australia’s oldest, largest and most trustworthy producer of healthy, great-tasting organic beef that is certified to USDA standards.
To increase exposure and brand recognition of OBE Organic Beef in the HK market. To encourage product trial and purchase.
To communicate the OBE Organic point of difference and educate consumers about certified organic food.
PLUG IN ACTION:
PLUG collaborated with celebrity chef Christian Yang to create four HK-centric and easy-to-make OBE Organic meatball recipes. One recipe was created and delivered to media as a lunchbox desk trial.
This enabled widespread media to sample the OBE Organic Beef difference resulting in 40+ pieces of print and online media coverage within just four months.
COVERAGE HIGHLIGHTS: (click to download PDF)