case studies.

SUCCESS STORY: Nespresso Asia

Nestlé Nespresso is the pioneer and reference for the highest-quality portioned premium coffee. Nespresso has shaped the global coffee culture and has revolutionized and redefined how millions of people enjoy their espresso. Headquartered in Lausanne, Switzerland, Nespresso operates in more than 50 countries and has over 7,000 employees.

THE TASK:

To promote Nespresso’s exclusive collaboration with Shanghai Tang.

THE CHALLENGE:

To generate a huge media buzz across the entire Asia-Pacific region.

PLUG IN ACTION:

PLUG created and hosted a stand-out regional media event with 100 guests including media from China, Hong Kong, Singapore and Australia.

THE RESULTS:

We generated 180 articles after the launch. Plug was immediately retained as Nespresso’s Hong Kong Public Relations partner.

COVERAGE HIGHLIGHTS: (click to download PDF)