case studies.

SUCCESS STORY: Marco Visconti

Founded in Hamburg, Germany, Marco Visconti is a contemporary women’s fashion brand that offers affordable luxury with feminine sensibility. In 2011, the brand was reinvented and its headquarters were relocated to Hong Kong.

THE TASK:

To present the Marco Visconti brand to the Hong Kong media for the first time.

PLUG IN ACTION:

PLUG created an intimate fashion showcase for fashion bloggers and lifestyle media to view the Marco Visconti collection. PLUG enlisted celebrity model Jocelyn Luko to MC the event and introduce the Winter 2012 collection, which was presented in a fashion show format.

THE RESULTS:

40 English and Chinese media attended the event and coverage included multiple features on Hong Kong’s leading fashion blogs as well as key newspapers and magazines including Harper’s Bazaar, Prestige, Cosmopolitan, SCMP, HK Magazine and HK Economic Journal to name a few.

COVERAGE HIGHLIGHTS: (click to download PDF)