case studies.

SUCCESS STORY: DESIGNING PR SUCCESS FOR KIKKI.K

kikki.K is a stationary lovers dream. The brand offers an ever-evolving range of beautiful, functional stationary and leather goods. They even offer a personalization service. Their Hong Kong stores offer a place for the creative mind to be equally inspired and organized! At PLUG, we adore kikki.K, we take our role as brand stewards seriously. Our desks have never looked so stylish!

THE TASK:

Build brand awareness and get Hong Kong consumers enthused about the kikki.K philosophy. On top of traditional PR, we were tasked to launch, populate and grow kikki.K’s local social media channels.

THE IDEA:

kikki.K is the sweet spot for those that appreciate design, are aesthetically obsessed and like to get organized. PLUG’s knowledge of Hong Kong media and social media influencers is unrivaled, we knew exactly who would revel in a kikki.K brand experience and share the brand’s story.

PLUG IN ACTION:

PLUG worked tirelessly to create, from scratch, kikki.K’s core Hong Kong fanbase. In just a few months we: • Hosted a slew of interactive masterclasses to induct media & influencers on creative uses of kikki.K products • Crafted monthly proactive stories and product seeding starring new products and classics from the kikki.K range. • Engaged locally-relevant influencers to tell kikki.K’s story through co-created, branded, unique images, videos & giveaways that drove acquisition

THE RESULTS:

We almost tripled PR results from 2015! PLUG secured more than 230 pieces of exposure and established an online community of brand advocates, including building kikki.K’s local Instagram from zero to over 4,000 in less than 8 months.