case studies.

SUCCESS STORY: JACK WILLS

Jack Wills is a British fashion brand embraced by UK University students. They have a strong High St heritage as a quintessentially British brand.

THE TASK:

Lead the Jack Wills transition from University Outfitters to Fabulously British, appealing to a wider audience.

THE CHALLENGE:

As University Outfitters Jack Wills was a respected and trusted brand, but not a brand Fashion Directors were considering.

PLUG IN ACTION:

We captured the cool and edgy aspects of modern Britannia, with seasonal Fabulously British experiences that set social media ablaze and landed the brand on the fashion pages of the city’s agenda-setting publications.

THE RESULTS:

432 pieces of media coverage have been secured, and counting. Not only have we landed the brand firmly onto the radar of fashion media, but our Fabulously British brand experiences events generated significant spikes on Jack Wills social media channels.

Our 2014 campaign with Jack Wills won gold at Marketing Magazine’s 2014 Hong Kong PR Awards for “Most Profitable PR Campaign.”

COVERAGE HIGHLIGHTS: (click to download PDF)