case studies.

SUCCESS STORY: Flight Centre

Flight Centre Limited is Australasia’s best-known travel agency group and now has more than 2,000 shops and businesses in 11 countries. Through its network of leisure and corporate travel brands, the company provides a complete travel service for travellers in Hong Kong, China, Singapore, Australia, the UK, Canada, the United States, South Africa, Dubai, India, and New Zealand.


To launch Flight Centre’s second retail store in Hong Kong.


This store opened only three months after the first one. The challenge was how to interest media in Flight Centre a second time around within such a short time frame.


PLUG created a series of intimate media events with the theme “Design Your Dream Holiday”. Journalists were invited to pick their dream destination and have a Flight Centre travel consultant plan a holiday itinerary to suit their specific needs and budget.


The media event brought Flight Centre’s key USPs to life. It also provided a unique way for journalists to experience the brand’s offering resulting in in-depth media coverage. PLUG also secured guest columnist positions for Flight Centre consultants in SCMP and Sassy Online.

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